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The science
of touch.
Sanex, Colgate-Palmolive
The challenge
Sanex had become dated and fragmented, failing to retain its position as a ‘leader in science and skin health'.
Our approach
Our objective was clear – redefine Sanex as progressive experts devoted to skin health. More broadly, we needed to educate consumers on the ‘science of touch’. Consistency and clarity across the entire portfolio was critical, requiring an approach that extended from text and layout to iconography and illustration.
Holistic brand design
Strategy
Structural branded packaging
Architecture
Innovation and consumer experience
Sustainability and engineering
Through measured revolution, clarity of communication and cohesion we were able to create a consistent, forward-looking design language across the entire portfolio and every touchpoint.
Before
The extended Sanex portfolio was developed using the same strong yet adaptable visual foundations as Biome Protect.
This framework allowed us to develop a unique look and feel for each whilst retaining the recognisable, expert Sanex family look.
Every element was crafted out of simplicity and necessity, every word chosen for relevance and importance.
"Thanks for the great partnership PI, in bringing Sanex BiomeProtect shower bar to life."
Salome Jeune
Sanex Equity Team Lead
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