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knorr_sauces_spoon_crop.jpg

East meets

home cooking.

Knorr, Unilever

The challenge

Knorr positions itself as the kitchen hero for the "aspiring chef," making gourmet cooking accessible for beginners and experienced cooks alike. With a diverse range of sauces, Knorr aims to elevate quality, showcase authenticity, and inspire consumer desire.

Our approach

The redesigned packaging uses a bold, flavour-forward design with a green base for brand recall. Authentic motifs and vibrant ingredients highlight regional flavours, while a golden circle frames each appetising dish. Premium typography and modern visuals create a sophisticated, authentic look. This approach helps Knorr stand out, inspire creativity, and connect with consumers seeking simple yet flavourful cooking solutions.

Brand design
Architecture

Featuring vibrant colours, distinctive food imagery, and a contemporary feel, our packaging is designed to catch the eye of shoppers and elevate the Knorr brand in the competitive market.

Grid layout of Knorr Sauce pouches
Elements and ingredients used for Soy Knorr Sauce including spoon and beans
Red Chilli Knorr Sauce surrounded by ingredients
Line up of Knorr Sauces range
Pouch of Green Chilli Knorr Sauce
Close up of ingredients used in Green Chilli Knorr Sauce
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