Hidden
treasure to
home hero.
Dr.Beckmann, Delta ProNatura
The challenge
With 85+ years of innovation in household cleaning, Dr.Beckmann stands as a testament to German quality and a dedication to problem-solving. Demanding brand ambitions placed growth at the heart of Dr.Beckmann's future. They needed a design response to match.
Our approach
Size counts. We sought to address small canvas SKUs, a small branding device, and the requirement for a large amount of information and varianting. On top of the functional problems that needed solving, there was a need to better communicate their expert position in a more approachable way.
Holistic brand design
Architecture
Innovation and consumer experience
"We are proud of the new design. We firmly believe that it will strengthen the positive perception of our brand worldwide and also increasingly reach younger users."
Maria Wendlandt
Global Brand Director, Dr.Beckmann
Before
After
Greater prominence and the embodiment of 'Simply Amazing'.
Our new design for Dr.Beckmann ensures prominence at the purchase decision point. This refresh includes an optimised brand mark design and consistent, structured visual system to facilitate easier product identification and information. Furthermore, the redesign aims to captivate a younger demographic, embodying the brand's new slogan 'Simply Amazing' to reflect its remarkable performance.
A balance between ‘expert’ and ‘approachable', leaving consumers with 'the great feeling of a job well done’.
