top of page
london essence bottle being poured into a glass

THE FASTEST GROWING MIXER IN THE WORLD.

elegant, resilient and unmistakably iconic. A DESIGN crafted for retail, inspired by success in trade.

London Essence, Carlsberg-Britvic

“Ian and the team delivered when others simply couldn’t, and quickly too. The result is beyond our wildest expectations, beautiful and robust.”

Philip Adams

Innovation Director, Carlsberg-Britvic

Fastest growing mixer in the world (64% YOY growth)

From ideation to production mould in 12 weeks

The challenge

Riding a wave of success in the bar and restaurant scene, London Essence, the world's fastest-growing mixer brand, set its sights on replicating that magic in retail stores. To achieve this, they needed a 500ml bottle that mirrored the iconic status of its smaller counterpart. However, their existing offering fell short: lacking in visual appeal, it was also susceptible to breakage during transport.

Our approach

We needed to recapture the brand's previously underplayed language while introducing new features that allow London Essence to shine on the shelf.

Structural branded packaging
Innovation and consumer experience
Sustainability and engineering

Existing 200ml London Essence bottle next to old 500ml bottle

Hero 200ml bottle

Previous 500ml bottle

Line up of the different flavours of London Essence bottles
Close up of the cap and neck of the London Essence 500ml bottle
Close up of facet detail on new 500ml London Essence bottle
The new London Essence graphic background
The new London Essence bottle shadow on graphic background
The new London Essence bottle on graphic background
Development stages with 3D printed models showing the design process
London Essence 200ml and 500ml side-by-side demonstrating family look
London Essence 500ml bottle on bar table with ginger cocktail
Extreme close up of London Essence 500ml bottle facets next to gin and tonic cocktail
bottom of page