THE FASTEST GROWING MIXER IN THE WORLD.
elegant, resilient and unmistakably iconic. A DESIGN crafted for retail, inspired by success in trade.
London Essence, Carlsberg-Britvic
“Ian and the team delivered when others simply couldn’t, and quickly too. The result is beyond our wildest expectations, beautiful and robust.”
Philip Adams
Innovation Director, Carlsberg-Britvic
The challenge
Riding a wave of success in the bar and restaurant scene, London Essence, the world's fastest-growing mixer brand, set its sights on replicating that magic in retail stores. To achieve this, they needed a 500ml bottle that mirrored the iconic status of its smaller counterpart. However, their existing offering fell short: lacking in visual appeal, it was also susceptible to breakage during transport.
Our approach
We needed to recapture the brand's previously underplayed language while introducing new features that allow London Essence to shine on the shelf.
Structural branded packaging
Innovation and consumer experience
Sustainability and engineering
Fastest growing mixer in the world (64% YOY growth)
From ideation to production mould in 12 weeks
Hero 200ml bottle
Previous 500ml bottle
