 | | T-mobile in need of a personality transplant
T-mobiles brand needs a radical overhaul. Only then can it successfully engage in creative communication.
Comment from Amy Bridgman
Creative Director, pi global.
Marketing Week.
27 October 2005.
Please click here for the PDF |
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| | Price promotions would burst Stellas bubble
The success of Stella Artois in the UK is testament to the power of branding. But as its success wanes and pressure to discount grows is now the time to innovate and extend the Stella Artois brand portfolio.
Comment from Don Williams
CEO, pi global.
Marketing Week.
9 June 2005.
Please click here for the PDF |
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| | Audi can motor along while BMW is stalling
Audis success in overtaking BMW in the UK is as much to do with BMWs weaker designs as it is with Audis increasingly effective brand communication and clear brand personality.
Comment from Don Williams
CEO, pi global.
Marketing Week.
2 June 2005.
Please click here for the PDF |
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| | Man cannot live on bread alone
There will always be a demand for cheap products and trimmed down services but we buy brands because of the way they make us feel not because of function or price.
Comment from Don Williams
CEO, pi global.
Marketing Week.
12 May 2005.
Please click here for the PDF |
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| | Cutting the cost will lower brand value
The difficulties faced by Thorntons when selling through the big supermarkets and simultaneously managing their brand experience.
Comment from Vanessa Lumby
Client Services Director, pi global.
Marketing.
13 April 2005.
Please click here for the PDF |
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| | Flair in the design, but not the credibility
Interbrews attempt to develop a global beer with Brahma is unlikely to succeed. For a global beer to succeed it needs to be believed.
Comment from Don Williams
CEO, pi global.
The Grocer.
9 April 2005.
Please click here for the PDF |
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| | Little love found between Sony and consumers
The answer to Sonys problems could lie in
developing the emotional side of its brand.
Comment from Don Williams
CEO, pi global.
Marketing Week.
31 March 2005.
Please click here for the PDF
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