our insight is driven by what consumers DO rather than what they say they do. Our methodologies facilitate ‘real world’ observation and analysis. At the heart of this is the simple truth that understanding consumers’ worlds is paramount in producing effective branding solutions.
visual brand strategy
working with you, we can significantly improve brand performance and commercial value through careful consideration and management of your brand expression assets and equities across all brand touchpoints.
brand packaging design
pi’s track record speaks for itself. We pride ourselves on the ability to deliver solutions based on the perfect marriage of 2D and 3D design… we call it simply ‘Brand Design’. We believe that visual brand expression is significantly weakened when different creative disciplines are bolted together.
pi delivers effective, brand relevant structural design and packaging engineering without jeopardising production budgets or schedules. We employ senior engineers as well as creatives and have full in-house facilities to test, prove and prototype. Our ability to constructively challenge the status quo invariably results in innovative packaging solutions for our clients.
holistic brand expression
pi endeavors to optimise brand presence and salience at every purchase decision point. We apply our integrated tools and techniques to deliver brands with powerful visual identities. Improving shopper brand experience and their ability to find and decode the brand is probably one of the most important, yet underdeveloped disciplines in the marketer’s toolbox.
pi connects brands to its audiences by harnessing the power of film to create compelling digital brand experiences. Our in-house production studio interacts seamlessly with our branding and structural disciplines to make brands shine across all digital media.