Britvic launches Robinsons Double Concentrate

pi 3, our structural unit were briefed by Britvic to design the bottle structure for the introduction of Robinsons Double Concentrate to its iconic squash brand. pi 3 have created a new easy pour pack, with a molded easy grip handle and a pour control feature to allow consumers to make their drink without over dosing or spilling. Sustainability was an important part of this brief and the innovative new bottle design is certainly kinder … Continue Reading

Packaging — public servant or public enemy

Let’s see if you can tell me which industry is which.

One is recognized as being an efficient, technically accomplished industry that plays a vital role for society and contributes to economic growth. Its products are recognized as being essential for a modern civilization and that life would be less enjoyable and practical without them. This industry is a destination profession for many because the companies within it are large, blue chip global competitors within which you can build a good career. … Continue Reading

New lightweight bottle for Stella Artois

In 2009, Stella Artois introduced Recyclage de Luxe, the attitude through which the brand communicates its commitment to taking small steps to improving its environmental performance.  Stella Artois knows its consumers care about the environment, and felt it was the right moment to let them know about what the brand has been doing to improve its environmental performance, in the unique and stylish way they’ve come to expect from Stella Artois.  … Continue Reading

Brand Clinic: Stale retail

British Baker, 21 May 2010

Don Williams, CEO of brand specialist pi global, reckons that in both the US and the UK lessons on how to create excitement in retailing grocery brands need to be learned

I’m writing this from America and if there is one thing about this country that I love it is its size. Everything and I mean everything is bigger, wider, longer; there’s a feeling of space here that is liberating (I’m talking about real America not New York). … Continue Reading

Brand Politic and our new BOGOF government

So…it’s all over bar the inevitable domestics which we all know are coming sooner or later. The British electorate has spoken…or rather mumbled…and we have a government led by Rag and Tag…Bobtail (the latter part of that name firmly between his legs) will wobble off to the backbenches where he can smile as infrequently as he likes (and that’s probably about as often as I comb my hair!). … Continue Reading