popsop.com, February 2013
With the launch of The Source by Thierry Mugler refill recycling just got sexy. But is it really recycling or just a brand-building gimmick?
Theirry Mugler hired environmental specialist firm EVEA to conduct an analysis of the ecological benefits of The Source. EVEA estimates that the fountain will save about 1,515 tones of empty, discarded fragrance bottles and the production of 1.35m new bottles around the world in a year.
How many of us will take our empty bottles for refilling to The Source? … Continue Reading