Foodservice Footprint, January 2012
Consumer-facing caterers such as McDonald’s and Starbucks love to tell the world about how they’re saving the planet. Their contract counterparts, on the other hand, often remain guarded and fearful of publicity.
But are contract caterers right not to shout about their sustainability efforts? … Continue Reading
British Baker, 6 December 2010
The Hovis lines delisted by Tesco in a two-month dispute over price are at risk of suffering long-term brand damage as shoppers switch to rival products, according to one brand expert.
Don Williams, CEO of branding and design consultancy pi global, said that the ongoing lack of availability of Hovis lines, such as Seed Sensations, in Tesco stores could have implications for all Hovis’ brands. … Continue Reading
Marketing, 14 January 2009
In response to Mark Ritson (“Premier gets out of jam”, Marketing, 10 December), I remain unashamedly “emotional” about the demise of yet another great brand.
My point, which seems to have been misinterpreted, was not that Premier should not have made the clear business decision it had to, but that it’s a tragedy that Robertson’s was run into the ground in the way it was. … Continue Reading
Marketing, 9 December 2008
The demise of Robertson’s may have upset some, but there is no longer any room for sentiment
James Robertson launched his family jam business in 1864, after his wife, Marion, began making marmalade at their local shop in Paisley. Jams and mincemeat followed, and Robertson’s became the leading brand of British preserves for most of the 20th century. Premier Foods acquired the Robertson’s brand last year when it swallowed up RHM. This week Premier announced its new strategy for its prized jam acquisition in 2009 – kill it. Quick. … Continue Reading
Telegraph.co.uk, 7 December 2008
A famous brand of jam that has been a favourite teatime treat for generations of Britons for almost 150 years is to be axed.
The replacement of Robertson’s with Hartley’s marks the demise of yet another traditional British product.
For Robertson’s Jam, the product which carried the popular Golly trademark until 2002 is set to disappear by the end of next year. … Continue Reading
