Packaging News, July 2012
Ok I admit it: I am a curmudgeon, a grump, an intolerant opinionated cynic with a hair-trigger response to bogusity, pomposity and sham. (Esteemed editor to Kelsey-“‘bogusity’ isn’t a word.” Kelsey to esteemed editor, “It is now!”)
But even I have my limits!
Yours truly admits to being confused about the Olympics.
Packaging News, June 2012
This is a true story. Once upon a time, back in 1939, an advertising executive called Alex.F.Osborn noticed that the junior members of his creative team were not contributing much in meetings. To help them he devised a set of informal rules for meetings to encourage participation. In what seemed like a really wizard wheeze he elaborated on his idea and published an improving book called Applied Imagination in 1953. … Continue Reading
Packaging News, May 2012
Research, like literature, is a wonderful thing. Depending on what you want to achieve, it can be as tersely accurate as a textbook or as stimulating as a novel. In a way research is very much like design.
The outcome is dependent on the brief, which sets the objective, the methodology applied, and the data provided. … Continue Reading
Packaging News, April 2012
At first glance the outlook for the rigid plastics industry looks rosy. In a survey published by the British Plastics Federation in July last year, more than 60% of plastics companies predicted an increase in annual turnover and many of those businesses have since gone on to deliver on this prediction.
However, what’s also come to pass over the same period is their forecast that profits would remain flat as a result of crippling raw material price rises and fluctuating demand. … Continue Reading
Packaging News, March 2012
Once upon a time, Davos was famous for black runs, bracing mountain air and the après ski.
In those now far– off days, where helicopters queued to waft the rich to the better slopes and the champagne flowed in rivers, everyone knew just how clever they were by the cost of their carbon fibre ski boots and how far their fresh salmon had been flown for lunch.
Now, irony is not a form of humour I favour – it’s usually a little dog-eared and sad. But for Davos I will make an exception. … Continue Reading
