pi global and ColaLife win the top prize at the DuPont Packaging Innovation Awards

Last night (16/5/13) there were celebrations going on in Wilmington, Delaware, USA at the DuPont Packaging Innovation Awards. It was announced that pi global and ColaLife had won the Diamond & Special Award for ‘Food Security’ Winner Excellence in Innovation, Cost/Waste Reduction and Sustainability. Chris Griffin, Chief Operating Officer, Paul Cowley, Creative Director NY and Rohit Ramchandani, ColaLife attended the award ceremony. … Continue Reading

pi global creates new packaging design for Sætre’s Café Bakeriet

Originally launched in 2003 under the name Café, this Norwegian cookie brand owned by Sætre has gone from strength to strength, renaming to Café Bakeriet in 2008. Café Bakeriet is one of Sætre’s best selling brands as well as being amongst the strongest perceived brands in the biscuit category. Contrary to many of the more traditional Norwegian competitor brands, Café Bakeriet is representative of a modern lifestyle, and is seen as a brand to be enjoyed especially in social settings with friends and family. With the cookies’ high quality and delicious baked goodness, the brand has a proud and loyal consumer following and there are plans to expand into new biscuit territories. … Continue Reading

Packaging Reincarnated: Transformative Packaging

popsop.com, March 2013

The current economic climate could breathe a second life into packaging. It’s a win-win. The consumer gets their product in beautiful packaging at little or no extra cost that then goes on to fulfill a second life with its own intrinsic value. The brand lives on, building brand values, awareness and loyalty for a second life.

The days of buying a charging dock or stand for an Apple iPhone, iPod or iPad could be numbered. … Continue Reading

pi global creates new packaging design for Sætre Ballerina in Norway

Ballerina biscuits were originally launched in Norway in 1994 by Sætre, Norway’s only big player in the biscuit category at the time, and have since then established themselves as well-liked, all-rounder biscuits eaten at home with family as well as on coffee breaks with colleagues at work. Entry into the Norwegian market by big international brands in recent years has meant increasing competition and rapid loss of market share for Sætre’s brands including Ballerina.

Sætre wanted to regain lost market share by sharpening Ballerina’s positioning to a brand that “children love and the whole family likes.” They also wanted to create a strong umbrella brand that could comfortably incorporate frequent new product launches with different types of biscuits so as to create synergies between the original Ballerina hero product and new line extensions. … Continue Reading

When Refill Recycling Works for Your Brand

popsop.com, February 2013

With the launch of The Source by Thierry Mugler refill recycling just got sexy. But is it really recycling or just a brand-building gimmick?

Theirry Mugler hired environmental specialist firm EVEA to conduct an analysis of the ecological benefits of The Source. EVEA estimates that the fountain will save about 1,515 tones of empty, discarded fragrance bottles and the production of 1.35m new bottles around the world in a year.

How many of us will take our empty bottles for refilling to The Source? … Continue Reading