Mars’ Dove brand was the first Western brand to be launched into China and is the leading brand in their chocolate market. In recent years, many competitors, including other Western brands, have entered the market and are already competing strongly, especially in the Gifting category – the latter being extremely important in the Chinese market. … Continue Reading
Arla Foods’ Kelda brand leads the market in soups with an extensive range primarily in 1l and 500ml formats.
With the brand positioned as giving the consumer simplicity in their everyday lives, Kelda were keen to strengthen their position by extending their portfolio to include a more convenient, portable single serving soup through its Soup in a Cup range. … Continue Reading
Supradyn is a major global multi-vitamin brand in Bayer’s portfolio. The objective for the re-launch was to create a revamped visual identity and packaging design to support the new global brand positioning and key benefit ‘Supradyn triggers your natural energy flow’. The over-riding purpose was to strongly differentiate the brand from other ‘energy’ multi-brands who tend to communicate via very generic language – and create a very ownable brand platform. … Continue Reading
Bold commands a considerable market share in the UK market being P&G’s strongest 2-in-1 laundry brand. The re-launch of the brand early 2010 is the result of significant work by pi through 2009, building on the brand’s success, to move the brand design on to new heights. The focus was on improving shelf-standout and the strengthening of brand equities and strong communication of the distinctive multi-sensorial benefit of each variant.
Gone are the days when ‘free from’ foods were of niche interest. Today they hold widespread appeal and not just motivated by a wide range of food sensitivities, but clear lifestyle choice.
For some time now Mrs Crimble’s, owned by Stiletto Foods, has been growing a substantial reputation for their great tasting ‘free from’ food product range. Whilst their heartland has historically been in baked goods such as cakes and biscuits — Stiletto have now re-focussed the product range to offer a more broad-ranging portfolio as it looks to become the consumers first choice ‘free from’ foods brand. … Continue Reading
