Vodka Wars — style over substance?
Drinks International, May 2009
The marketing power of packaging can never be underestimated. Good design is important whatever the product but increasingly so in the premium vodka sector. Here it is becoming a real challenge for marketers to find new ways to distinguish their brand from all the others. With mounting legislation restricting alcohol-marketing activities and budgets tightened due to the economic downturn, packaging has to work even harder to sell brands off the shelf. … Continue Reading
