A strong visual anchor for Arla Apetina®

Arla Apetina® is well known internationally as a quality white cheese. pi worked with the Arla Apetina® brand team to develop a far more distinctive presence for the brand in an increasingly crowded category.

An important start-point for pi’s work was to conduct an extensive category study across key Arla markets including Poland, Lebanon, Kuwait and the Nordic markets in order to gain valuable insights in respect of in-store consumer behaviour when shopping the white cheese fixture. … Continue Reading

Lurpak® — new flexible brand architecture

Lurpak® has a considerable heritage dating back to the end of the 19^th Century when the ‘Lurmark’ (as originally registered in 1901) became the trademark for the highest quality Danish butter. The ‘Lurpak®’ name we know and love became the brand replacing Lurmark Danish Butter in 1957 and as export of the brand started after the Second World War, the passion for Lurpak® spread from Denmark to the worldwide markets — and is now sold in 75 countries. … Continue Reading

Arla Kærgården® relaunched with harmonized Pan European design

Arla Kærgården® is an important European brand in Arla’s portfolio and maintains a strong place in the heart of almost every Danish home as the spreadable butter of choice.

Originally launched in Denmark in 1990, the brand created a totally new segment and experienced considerable success from the outset. On the back of this success, Arla then launched into the German market in 2006.

… Continue Reading