Everyday premium
To launch an up-scale sub-brand for Kraft’s well established Jacob’s coffee brand in Germany, pi developed a visual brand world that reflected both sensuality and premiumness in a contemporary way. Specific elegantly styled visual design language was created with clear space given to telling the coffee story to re-enforce the exclusiveness of the coffee beans and the exciting individual varieties of flavor. The consumer is drawn into a sensual coffee experience of rich appeal and made to feel like a coffee connoisseur being led through a world of coffee, inspired to indulge, whatever the everyday occasion.
