Real-world brand insight
pi cu is driven by what consumers do rather than what they say they do. Our methodologies for gaining consumer insight are not based on forcing them into our world but by immersing ourselves in theirs. Our tools are created to facilitate ‘real world’ observation and analysis. We’re interested in the ‘true consumer world’ not pseudo scientific gizmos, flavor of the month research techniques or artificial environments. Objective not subjective insight delivered with global market reach, supported
by local market expertise and understanding. pi cu audits help analyze interaction effectiveness by studying brand triggers, equity and asset deployment at all interfaces because the development of consistent and planned consumer/brand interaction at every touchpoint is crucial if we are to optimize marketing spend. At the heart of this is the simple truth that understanding retail environments, how consumers decode and assimilate information, in different categories, through different environments and in different markets, is paramount if we are to stand any chance producing branding solutions that can work effectively.