pi global creates new packaging design for Sætre’s Café Bakeriet

Originally launched in 2003 under the name Café, this Norwegian cookie brand owned by Sætre has gone from strength to strength, renaming to Café Bakeriet in 2008. Café Bakeriet is one of Sætre’s best selling brands as well as being amongst the strongest perceived brands in the biscuit category. Contrary to many of the more traditional Norwegian competitor brands, Café Bakeriet is representative of a modern lifestyle, and is seen as a brand to be enjoyed especially in social settings with friends and family. With the cookies’ high quality and delicious baked goodness, the brand has a proud and loyal consumer following and there are plans to expand into new biscuit territories. … Continue Reading

pi global creates new packaging design for Sætre Ballerina in Norway

Ballerina biscuits were originally launched in Norway in 1994 by Sætre, Norway’s only big player in the biscuit category at the time, and have since then established themselves as well-liked, all-rounder biscuits eaten at home with family as well as on coffee breaks with colleagues at work. Entry into the Norwegian market by big international brands in recent years has meant increasing competition and rapid loss of market share for Sætre’s brands including Ballerina.

Sætre wanted to regain lost market share by sharpening Ballerina’s positioning to a brand that “children love and the whole family likes.” They also wanted to create a strong umbrella brand that could comfortably incorporate frequent new product launches with different types of biscuits so as to create synergies between the original Ballerina hero product and new line extensions. … Continue Reading

pi global creates new packaging designs for Goya Foods in the US

pi global, an independent global branding and design consulting agency, has created new packaging designs for Goya Marinades produced and manufactured by Goya Foods, the largest Hispanic-owned food company in the United States.

As the leader in authentic Latin American food and condiments with over 2,200 high-quality food products from the Caribbean, Spain, Mexico, Central and South America, Goya has their roots in the culinary traditions of Hispanic communities around the world. While combining authentic ingredients, robust seasonings and convenient preparation, Goya’s commitment to excellence has resulted in the company’s remarkably high brand awareness amongst Hispanic and general market consumers in the US market. … Continue Reading

pi global provides consumer insight and design expertise for OpenHighStreet

The Intelligent Transport Systems and Services: Informed Logistics is an innovation platform that looks to help UK businesses develop innovative products and services in response to market pressures and opportunities, usually as a result of government interventions in the transport system. This year, the focus was on the reduction of energy waste in logistics.

A consortium was formed between Unilever, Inzenka, Sequoia, pi global and Eziserv to tackle the topic. The project is part funded by the government’s Technology and Strategy Board, an organisation that looks to drive innovation in areas that offer the largest scope for boosting economic growth in the UK. … Continue Reading

pi global creates new packaging design for Rennie range

Rennie is the number one over-the-counter heartburn and indigestion tablet brand in the UK. Owned by Bayer plc, the product has provided a mild yet effective antacid remedy for over 75 years.

Rennie’s visual brand identity and packaging range was first overhauled by pi global in 2006 to align it with the fast-paced consumer market. However, with the ever-changing dynamics of the category as well as additional product benefits being added to the range, we were invited to build on the equity created in the last re-design. … Continue Reading