It is difficult to determine when one man’s trash is another man’s treasure. With hundreds of thousands of brands out there, what determines whether a brand is throwing thunderbolts from the top of Mount Olympus whilst the other is left in its shadows?
Coolbrands (www.coolbrands.uk.com) have gone about trying to determine what they believe are the coolest brands in the UK year on year since 2001. An independent collection of ‘experts’ who are deemed to be opinion formers and influencers of popular culture, whether it be in the realms of fashion, design, music, technology or celebrity join forces with 2,000 members of the public. … Continue Reading