We recognise how competitive it is to break into design so we have asked everyone from the juniors to the old hats what advice they would give a student as to how to get the best chance of getting that permanent position in your dream agency!! … Continue Reading
What does a Co-op banana, a Kitkat, and a Café Estima all have in common? No, not the most common items found in a school classroom. They all carry a small green, blue and black logo that some interpret to be a parrot, others a person. Regardless, this little logo means they are all Fairtrade.
Fairtrade ‘represents a strategy for poverty alleviation and sustainable development to create opportunities for producers and workers who have been disadvantaged or marginalized by the conventional trading system.’ Yeah… I know. Cut through the sticky web of jargon … Continue Reading
We are proud to announce pi global has won the prestigious Design Museum’s Product of the Year 2013 with The ColaLife Aidpod, beating stiff competition like the Olympic Cauldron by Heatherwick Studio.
Simon and Jane Berry of ColaLife (www.colalife.org) met us by chance at an award ceremony in 2010 when they realised they had an idea that could float, but no packaging solution or expertise to get them there. … Continue Reading
Trust… a human function that is not necessarily innate but exists. It is the reliance and firm belief in the continuity, reliability, integrity and strength of a relationship that stands the test of time.
A brand at its most fundamental is nothing more than a promise by a business to its consumers. Colgate promises to keep breath minty fresh. Nestle Shreddies promises to ‘keep hunger locked up ‘til lunch’. Nivea promises to lock moisture into your skin. And if they don’t stick to their promises, they run into difficulty. … Continue Reading
It is difficult to determine when one man’s trash is another man’s treasure. With hundreds of thousands of brands out there, what determines whether a brand is throwing thunderbolts from the top of Mount Olympus whilst the other is left in its shadows?
Coolbrands (www.coolbrands.uk.com) have gone about trying to determine what they believe are the coolest brands in the UK year on year since 2001. An independent collection of ‘experts’ who are deemed to be opinion formers and influencers of popular culture, whether it be in the realms of fashion, design, music, technology or celebrity join forces with 2,000 members of the public. … Continue Reading
