pi global creates new branding and packaging for Ballygowan water

Ballygowan is Ireland’s original and No1 water brand owned by Britvic Ireland with an impressive heritage going back over 750 years. However due to the bottled water market being driven by rising consumer health awareness and a shift away from carbonated drinks, Ballygowan recognised the need to re-engage with consumers and create a design which builds a strong foundation for future growth.

… Continue Reading

Packaging design grabs attention

Beverage Industry, April 2012

In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design. … Continue Reading

Changing World

New Design: May 2012

Trends are very buzzy right now. Trends have always been important to design of course, but trends are big business.

Unfortunately, everyone seems to be doing the same thing: scanning the web and the streets for new products and bundling these together on a slick social web.

This is useful, but only if you want to catch a bus that has already left. … Continue Reading

Packaging Fest at pi global

ColaLife blog, April 2012

We had a great day on Wednesday. Eric, the head of the AidPod team at PI Global had pulled together all those involved in the final stages of the packaging workpackage to review options and look at dependencies. Key players at this point are Charpak who will be manufacturing the AidPod container and lid; Amcor Flexibles who will be providing the transparent film that will seal the AidPod and Packaging Automation Limited who will be providing the machine that will stick these two bits together and heat-seal the ADK. … Continue Reading

Fortune favours bold innovators

Packaging News, April 2012

At first glance the outlook for the rigid plastics industry looks rosy. In a survey published by the British Plastics Federation in July last year, more than 60% of plastics companies predicted an increase in annual turnover and many of those businesses have since gone on to deliver on this prediction.

However, what’s also come to pass over the same period is their forecast that profits would remain flat as a result of crippling raw material price rises and fluctuating demand. … Continue Reading