pi creates a new sustainable packaging format for Kraft Kenco to enhance value

A brand with a heritage dating back to 1923, Kenco is a brand of pure soluble coffee and roast and ground coffee distributed by Kraft Foods in the UK.

Kenco are committed to the environment and fair-trade with their farmers. The beans for the soluble range have been sourced from the Rainforest Alliance certified farms and today, 100% of their beans are sustainably sourced. … Continue Reading

Continuation on a theme — Q&A with Steve Kelsey

January 2012

Further Q&A with Steve Kelsey, Strategic Innovations Director relating to last month’s article ‘Something to Shout About’ published in Foodservice Footprint magazine. We continue to look at the difference in the progression of sustainability programmes between the consumer facing brands and the unbranded ones, like large caterers.

… Continue Reading

Something to shout about

Foodservice Footprint, January 2012

Consumer-facing caterers such as McDonald’s and Starbucks love to tell the world about how they’re saving the planet. Their contract counterparts, on the other hand, often remain guarded and fearful of publicity.

But are contract caterers right not to shout about their sustainability efforts? … Continue Reading

A family feel to Arla’s Milk and Cream range

Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.

pi worked with the clear disciplines of the Arla branding system and core ‘closer to nature’ brand positioning to strengthen the visual identity harnessing the graphic pattern of buttercups, a key visual equity of the Arla logo — and to give much more clarity to the product communication. … Continue Reading

New lifestyle proposition for Arla Cultura

Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth.

Historically, the brand had been slightly medically perceived in Sweden and a well loved premium positioned brand in Denmark. The opportunity identified was to grow the brand via a more lifestyle based proposition that Arla Cultura® could own within the stomach health segment. … Continue Reading